![]() ![]() On Pinterest, you organize content into topical boards, which each house a stream of pins from your website, including products, blog posts, lookbooks, and similar. Pinterest will include a Twitter icon, and potential shoppers will have another way to reach your company. It can be a good idea to link your Twitter account to your Pinterest account. ![]() You also get about 160 characters to describe your business, Lowe’s offers a good example of what to include here. Don’t forget to include your store’s URL. If your store’s name is not well known, you might add a descriptive phrase, for example: “Mike’s Place | We Sell Tools” or “Sally’s Boutique | Vintage Dresses.” It can also be a good idea to feature a product, perhaps one of your best sellers. If you have a recognizable logo, it is the obvious choice for your Pinterest profile image. Here are some quick steps to get you started: Start with creating a business account or add a business profile to an existing personal account. Pin the following infographic for future reference. Your Pinterest business profile should include the following items. Creating a business account also enables you to run Pinterest ads (or promoted Pins) that broaden your reach and up your engagement. It lets Pinterest users know the company and what it is about. Lowe’s Pinterest profile is complete and full.
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